Our June 2024 LinkedIn poll asked a simple yet telling question: "What is your preferred social media channel?" The responses provide fascinating insights into the preferences of our community. It also helped settle a discussion we had in the office about whether or not posting the poll to LinkedIn would see LinkedIn come out on top. Here’s what we discovered:
Facebook leads as the preferred social media channel, with 36% of the votes. This choice suggests that despite newer platforms gaining traction, Facebook remains a significant tool for networking, sharing, and engagement, particularly among professionals who value its broad reach and diverse functionalities.
LinkedIn and Instagram both tied with 29% of the votes each, reflecting their importance in the professional and personal realms, respectively. LinkedIn’s strong showing underscores its relevance in professional networking, job searching, and industry-related discussions. Instagram, known for its visual appeal, continues to be a popular choice for creative expression and lifestyle sharing.
Twitter, with just 7% of the vote, seems less favoured. This might indicate that the fast-paced nature of Twitter, with its focus on real-time information, may not be the preferred choice for professionals looking for more substantial engagements or deeper connections.
These results highlight the varied preferences for social media usage and reinforce the importance of multi-channel strategies in both personal branding and professional networking. At Shepherd Stubbs Recruitment we utilise these insights to better connect with and serve our audience, ensuring we meet them on their preferred platforms.
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