White fonting is a practice used on a CV where a job applicant includes extra phrases or keywords in white text which is invisible to a human reading the CV but readable by Applicant Tracking System software, otherwise known as an ATS. These keywords usually relate to job titles, certain skills or experience which the candidate doesn’t possess but match with what the company software is primed to look for. This might seem like a clever tactic but white fonting can actually harm your job prospects and could even damage your professional reputation. Here are some reasons why it’s wise to avoid white fonting on your CV and our top tips on how to land your ideal job without using it. It’s Considered Dishonest White fonting is professionally viewed as deceptive to a prospective employer and whilst it might help you bypass the initial stages of a job application, hiring managers will spot inconsistencies between your CV and the information you provide in your interview and reference checks. Employers could also question your honesty and integrity which will quickly remove you from the running. Technology is Getting Smarter Technology is always evolving and what you might get away with today could be different tomorrow. Many systems are now being programmed to spot white fonting and other tactics, causing you to be flagged before you even get to talk to a human being at interview stage. Irrelevant Matches White fonting often involves elaborating on skills and experiences you don’t have so whilst this might get you through the initial screening, you could end up being considered for roles that don’t match your real-life skills and experience. This potentially wastes your own time as well as the recruiter’s and could make getting through an interview difficult for you.  Reputation Damage Even if white fonting gets you through the first stages of the application process and the ATS software, it could still come back to bite you at a later stage. Employers could begin to question your skills or qualifications when it becomes apparent that you can’t carry out the claims made on your CV. Recruiters in your area could also work closely with each other so your reputation could precede you. With all this in mind, we have put together some much better ways to get noticed on your job applications. Use Relevant Keywords Tailor your CV to match the job description, but only use terms that genuinely reflect your experience. The ATS software will still recognise these keywords if they are presented naturally within the content and will significantly improve your chances of getting an interview with the employer. Showcase Transferable Skills We always encourage that you highlight any transferable skills you have, even if you don’t meet all the listed skill criteria in the job advertisement. Use your genuine achievements to demonstrate how you can bring high value and integrity to the company. Customise Your CV to Each Application Always tailor your CV to each individual job application and though this might take more time initially, it’s a tried and tested method and will show that you have thoughtfully considered how you will be an asset to the company and how you see yourself fitting into the role. Whilst white fonting might seem like a harmless shortcut to your ideal job, it’s a risky move. Authenticity and trust are key in the job market so always stay true to yourself. If you need some support in finding and applying for a job, our expert team can help you to stand out and support you every step of the way. Contact us here .